After you have seen the commercial campaign of Motorola, you should almost think that Apple fans will believe everything. In focus groups, Motorola told a group Apple fans about the new modulair accessoires, which you could attach on the back of the new mobile phone. Again Apple was named the most-innovative company. Unfortunately, it was not a prototype of Apple, but of Motorola Moto Z. The idea behind the campaign “SkiptheSevens” was to say to the consumers that they don’t need all the appliances with the “seven-name”. Yes, I mean the Samsung Galaxy S7, Galaxy S7 Edge, Galaxy Note 7 and the Apple iPhone 7 and Apple iPhone 7 Plus. Motorola filmed the focus groups and that resulted in an amusing en effective marketing campaign.

Alexis Verschueren

Making brand experiences that stick!