Leroy Merlin: Tutorial for Good

Instead of filming their tutorials in a studio, Leroy Merlin and Publicis Italy have created a new format to achieve zero waste. They shot their tutorials inside charities to renovate them. They started from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting, this same material and tutorial renovated the shelter homes. By doing this, they helped a Charity that hosts more than 1.200 people monthly.

Leroy Merlin -Tutorial for Good- case History from Publicis Italy on Vimeo.

Alexis Verschueren

Making brand experiences that stick!