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Pepsi: Pepsimoji

Pepsi’s latest campaign, ‘Say It With Pepsi’, aims to unite all cola drink lovers using the most universal language in the world: emojis. The ‘Pepsimoji’ set consists of 600 emojis, and is available for download from the Apple App Store and Google Play Store. The Pepsimoji campaign has already rolled out in Australia, Canada, and India, to name a few, and is expected to be launched worldwide throughout the year.

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Alexis Verschueren

Making brand experiences that stick!