With the summer heat upon us, there’s almost nothing better than enjoying a delicious cool treat! Fast food chain McDonald’s understands that feeling all too well. Its counterpart in the Netherlands teamed up with outdoor advertising company JCDecaux to come up with a billboard that ‘dispenses’ free cups of McFlurry when the heat proves too much to bear. The billboard is fitted with a heat-sensitive panel. When temperatures exceed 38.6°C, the panel will open up to allow access to 100 McFlurry cups. Individuals can then take the cups to redeem for their free ice cream from the nearest McDonald’s outlet.
