InspirationNew Media Guerrilla

McDonald’s Billboard ‘Dispenses’ Free McFlurry When It Gets Too Hot

With the summer heat upon us, there’s almost nothing better than enjoying a delicious cool treat! Fast food chain McDonald’s understands that feeling all too well. Its counterpart in the Netherlands teamed up with outdoor advertising company JCDecaux to come up with a billboard that ‘dispenses’ free cups of McFlurry when the heat proves too much to bear. The billboard is fitted with a heat-sensitive panel. When temperatures exceed 38.6°C, the panel will open up to allow access to 100 McFlurry cups. Individuals can then take the cups to redeem for their free ice cream from the nearest McDonald’s outlet.

Alexis Verschueren

Making brand experiences that stick!

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