To promote Audi’s h-tron engine technology — in which only water vapor comes out of the exhaust of its electric cars — German agency Thjnk came up with the idea of “disappearing” billboards, projecting the message, and the image of the car, into nothing but steam. The outdoor stunt was carried out at night, in busy areas of large cities.

Alexis Verschueren

Making brand experiences that stick!

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