Mother’s Day is a big happening in Brazil! That’s why it’s a good period to enhance the Puma shopping experience. Puma did this in quite an extraordinary way. In their stores professional tattoo artists were placing free tattoos for customers who spend more than 250 Brazilian Real. Of course all the tattoos were as part of “I Love My Mummy”, but luckily for the customers; you had an opportunity to change the tattoo design.