New Media Guerrilla

LIDL Romania | The Live Social Grill

By September 5, 2013 No Comments

LIDL Romania created a live video feed, 24 hours a day, from a BBQ. Every now and then the grill got filled with steaks and meat products. The rules for the followers of the video feed were simple – be the first to grab a steak from the grill – and it’s yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.

Alexis Verschueren

Making brand experiences that stick!

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