Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and…
Alexis VerschuerenMay 28, 2013
When you're buying a car or a motor, it's logical you're invited to do a test ride. When this happened in a Harley Davidson store…
Alexis VerschuerenMay 13, 2013
Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during…
Alexis VerschuerenApril 8, 2013
Passers-by on the Javaplein in Amsterdam participated in a "trashmob" today; under the management of a Brazilian percussion musician. The music was made with the…
Alexis VerschuerenMarch 7, 2013
Brazilian menswear brand Reserva recently made a campaign for its summer sale that features footage of its store being robbed in Sao Paulo. The incident occurred…
Alexis VerschuerenJanuary 24, 2013
In Sprout-of-the-Box we are invited to talk about remarkable guerrilla campaigns. Last week, the theme was breakfast products. We found this cool Brazilian campaign for…
Alexis VerschuerenJanuary 11, 2013
Guerrilla Marketing op zijn best! Gitaar spelen terwijl je staat te plassen? Met je piss stream bepaal jij de noten! (Via)
Alexis VerschuerenApril 4, 2012
'MTV Brazil is continuing the “The Music Never Stops” campaign with MTV Chopsticks, a placemat with a drum kit paced on tables in Kappa Sushi restaurants in…
Alexis VerschuerenFebruary 18, 2012
