In Sprout-of-the-Box we are invited to talk about remarkable guerrilla campaigns. Last week, the theme was breakfast products. We found this cool Brazilian campaign for Danone, which promoted eating Actimel for breakfast. Danone created a special kind of toaster, which toasted personal messages on bread like “Don’t forget Julia’s Actimel”. This way, Brazilian mothers were adressed at the right place and at the right time. Using social media, the campaign spread nationally reaching 1.2 million mothers in total!