InspirationNew Media Guerrilla Heineken: The Better Halves If you have one half of the ticket for the Final, what would you do to get the other? Would you ask your better half…Alexis VerschuerenJune 2, 2014
New Media Guerrilla Heineken: Share the sofa Now a days many people have a mobile device in one hand and a beer in the other hand while watching football on their television.…Alexis VerschuerenMay 26, 2014
Guerrilla StuntsNew Media Guerrilla New Media I UEFA Champions League Trophy Tour 2012 Heineken zorgde alweer voor een sympathieke guerrilla stunt. Om de lancering van de 2012 UEFA Champions League Trophy Tour te vieren gaf Heineken voetbalfans (die…Alexis VerschuerenMarch 10, 2012