Guerrilla StuntsStreet Guerrilla

Street Guerrilla I Before & After

By August 29, 2012 No Comments

To create awareness for a Power Vibe Studio,TBWA East Africa created a “Before & After” demonstration showing the dramatic difference between healthy & fit and not so fit. Two girls of quite different physique were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read “Before” and “After” on the back, with the After shirt carrying the gym logo & slogan “build a difference”.

Alexis Verschueren

Making brand experiences that stick!

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