AmbientInspirationOutdoorSocial ExperimentStreet Guerrilla Mall Plovdiv: The red phone What would you do if you pass a ringing phone? Mall Plovdiv in Bulgaria tested this. Through a ringing red phone they tried to provoke…Alexis VerschuerenNovember 2, 2016
AmbientInspirationOnlineTechnology Gol: Rock ‘n Roll Flight After 10 years, Rolling stones started their 4th Brazilian tour and GOL who was the official carrier of the band. As sponsors, they were wondering…Alexis VerschuerenOctober 20, 2016
AmbientGuerrilla Stunts Postnl: A kiss is a stamp In the Netherlands everybody could send a free card to their loved ones with a kiss instead of a stamp.Alexis VerschuerenJanuary 13, 2016
Guerrilla Stunts Zappos: #paywithacupcake A giant tech company gave free cupcakes to anyone who tried their new photo app. People seemed happy. But Zappos knew they could make them…Alexis VerschuerenOctober 9, 2015
Social ExperimentStreet Guerrilla Can You Smell the Prejudice? A social experiment of Ad Agency TBWA\Hong Kong and AIDS Concern. In first place nobody wants a free coffee from people living with HIV. But…Alexis VerschuerenMarch 27, 2015
Guerrilla Stunts Beagle Street Release The Pounds Life insurance firm Beagle Street has unleashed hundreds of £10 note origami beagles upon London in a bid to engage commuters with how it can…Alexis VerschuerenMarch 26, 2015
Online Björn Borg: First Person Lover For their spring collection, Björn Borg created a computer game for the presentation. In the "First Person Lover"-game you battle evil forces with the power…Alexis VerschuerenFebruary 23, 2015
Guerrilla Stunts Ikea | Free Cradle for Valentine Babies How is it possible that Ikea always comes with such clever marketing moves? A good example is this stunt, which Ikea Australia made up for…Alexis VerschuerenFebruary 20, 2013