Guerrilla Stunts

Ikea | Free Cradle for Valentine Babies

By February 20, 2013 No Comments

How is it possible that Ikea always comes with such clever marketing moves? A good example is this stunt, which Ikea Australia made up for Valentines Day. All parents of children who were conceived on February 14th, can pick up a free cradle nine months later with a coupon out of a newspaper.

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Alexis Verschueren

Making brand experiences that stick!

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