Gröna Lund opens soon a new, very scary, attraction. To promote this they did this scary street prank in Stockholm. People could get a preview…
Raúl&RigelNovember 4, 2014
Sports brand Reebok is challenging die-hard fans to prove their “bond to fitness” by asking them to tattoo the new Reebok logo on their bodies. The…
Raúl&RigelAugust 18, 2014
To raise awareness about the cases of melanoma, which has doubled the last 14 years, the Swedish Cancer Society created a campaign, "The world’s first…
Raúl&RigelAugust 14, 2014
During this year’s Pride parade in Stockholm, 7-eleven wanted to show they’re open to everybody - literally. Thus, they transformed one of their stores into…
Raúl&RigelAugust 13, 2014
Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly…
Raúl&RigelJuly 7, 2014
An Oculus Rift experiment from Swedish fiber broadband provider Ume.net allows users to experience one of the internet’s most frustrating aspects: lag. The “Living with…
Raúl&RigelMay 1, 2014
Though Feels like winter is coming to Sweden, so they provided emergency boxes against White Walkers prior to the release of Game of Thrones season…
Raúl&RigelMarch 26, 2014
On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden. With 185 days to go before mid-summer day comes around, Coca-Cola decided…
Raúl&RigelJanuary 24, 2014
