Swedish Cancer Society: play in the shade

By August 14, 2014 No Comments

To raise awareness about the cases of melanoma, which has doubled the last 14 years, the Swedish Cancer Society created a campaign, “The world’s first soccer pitch made out of shade”. A covered football pitch that allows sunbeams from 11am to 3 pm, when the sun is strongest. With this action Cancerfonden aims to aware society to take care between these hours.

Alexis Verschueren

Making brand experiences that stick!

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