Sometimes very simple ideas can be the best ideas. Ikea decided to help people in Paris who tweeted that they couldn't sleep. The brand surprised…
Alexis VerschuerenApril 5, 2017
To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, HBO wanted to demonstrate they were just as…
Alexis VerschuerenJune 23, 2014
This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a…
Alexis VerschuerenFebruary 17, 2014
OgilvyOne Athens has come up with a neat little PR stunt – a tweeting bra – for a Nestle breakfast cereal brand. Confused? I think…
Alexis VerschuerenNovember 5, 2013
With the Arab Spring uprisings in mind, the United Nations started to consider Internet access as a Human Right. But how to call people's attention…
Alexis VerschuerenFebruary 22, 2013
As you might know there was a football match this weekend, also known as the Super Bowl. It got really interesting right after the first…
Alexis VerschuerenFebruary 7, 2013
Fabian Wolf is campagneleider en woordvoerder voor STOP KONY Nederland. Tot aan 20 april geeft hij op Guerrilla Blog wekelijks een update over de vorderingen.…
Alexis VerschuerenMarch 14, 2012
