New Media Guerrilla

Heineken: #DateInABox

By February 17, 2014 No Comments

This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a glittery red box “with an adventurous, prearranged mystery date locked inside, ranging from an improv class to a jujitsu lesson for two or couples’ tattoos.” Men simply had to tweet @Heineken_US #DateInABox for a chance to win one of these 25 amazing boxes.

Alexis Verschueren

Making brand experiences that stick!

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