The TVC likens a headache to a chicken on your head. When you wake up in the morning with a headache and avoid taking Tylenol to relieve the pain, things will only get worse as your day goes on. A businessman wakes up with an egg in a nest on his head, symbolizing the headache. He reaches for the Tylenol on the night stand, but hesitates and instead chooses not to take it before going to work. On the bus during his commute, the egg hatches into a chick and eventually becomes a full-grown chicken that can make a mess of his entire day at the office. By humorously highlighting the obvious negative consequences of a day in the life of a typical white-collar person with a chicken on his head, Innored communicates a simple message: ‘Don’t let your headache get worse and ruin your day. Take Tylenol’.
The campaign was widely received across the entire market segment for its creative approach to a product segment that traditionally communicates a brand message in a dry and uninspired manner. The video went viral, recording more than 10 million views in the first two days of its release, while enjoying widespread engagement with users across social media channels.