Technology

Vodafone: #4GRedline

Drifting a car through a challenging course is never easy… doing it with all the windows blacked out is something else entirely. To prove the power of Vodafone’s 4G network, New Zealand drift car sensation, “Mad” Mike Whiddett, successfully completed a technically challenging drift course using a live video call across the Vodafone 4G network, beaming in the outside world from four smart phones attached to the roof of his drift car. The new online campaign, “#4GRedline,” created by FCB New Zealand, demonstrates the reliability of the Vodafone 4G network in an innovative, dramatic and authentic way.

Alexis Verschueren

Making brand experiences that stick!