Volvo – Focus Lines

By September 8, 2020 No Comments

This open source solution, conceived by Volvo Cars BeLux and FamousGrey, is a visual stimulus, in the form of brightly colored road markings, that breaks the hypnotically repeating white lines on the road surface. In pure Volvo style, it is offered open source to any government that wants to apply it as a road marking.

Alexis Verschueren

Making brand experiences that stick!