At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the game called ‘Zero Dawn’, all eyes were now on the successor ‘Horizon Forbidden West’, the largest Dutch game production ever that more than 2,000 people worked on.
The game scores highly with the details in all the images. Raúl&Rigel was asked by Fitzroy to produce a stunt for this that brings this level of detail to the street.
On the night of February 22, R&R placed a post-apocalyptic setting in the heart of Amsterdam, the Museumplein, which lent itself perfectly for this open-world action role playing game. This setting consisted of an old bus broken in half and overgrown with plants. The installation is a scene from the new PlayStation game. R&R brought the atmosphere of a game, which takes place in the 31st century and where the world has been attacked by metal machines, to the Amsterdam square. This could be seen from the roughly broken bus parts and the bus plating that has been pulled open with claw marks. A number of large “red blights” that can be seen in the game were also part of the setting. These monstrous plants also infected the other vegetation with a red virus.
Anyone who came closer to the bus and walked between the two bus sections even saw a hologram! With ‘peppers ghost’ technique, R&R realized a real hologram in the weathered destroyed interior of the bus between all the plants.
To claim the entire museum area, R&R also covered the bus stop at the Concertgebouw, where the Horizon expression of the game hung in the frames, with the same plants as over the bus.
An online video of the installation was shot to promote the new game for PlayStation.
The stunt was a huge success. The setting attracted a lot of attention from passers-by and they liked to linger for a while. There were also a number of LARP (Live Action Role Player) people who were big fans of the game. A lot was shared about it online and people couldn’t stop talking on social.
Concept: Fitzroy
Brand Experience Production: Raúl&Rigel
