50+ year old people are a difficult target group on the Dutch labor market. That’s why UWV and MKB Nederland started their campaign “Open for 50+”. As a part of this campaign, they did a small tour with Dutch singer, tv-, and radio- presenter Henk Westbroek. They went to Utrecht and Deventer with a “Mobile Recording Studio”, and invited six unemployed 50 year olds. On the spot, Henk Westbroek helped them with their own, personal “Spoken CV”.
Concept & Production Agency: Raúl&Rigel
