Bulmers: Black and White Bar

Prominent Irish cider brand, Bulmers, recently created quite a stir with their pop-up bar located in the bustling entertainment stretch of Shoreditch, East London, which was designed to be completely colorless. Initiated as part of Bulmer’s #LiveColourful campaign, the pop-up was named the world’s first black and white bar, with its interior, furniture and even staff adhering strictly to the monochrome scheme, resulting in only its beverages and guests as the sole sources of color in the space.

Alexis Verschueren

Making brand experiences that stick!

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