Inspiration

Canadian Tire Makes A Drivable Pickup Truck Out Of Ice

By January 16, 2014 No Comments

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Possibly one of the best things I’ve seen in awhile, Canadian Tire created the first self-propelled ice sculpture ever called the ‘Ice Truck‘. They ended up taking a truck frame and building the body work out of over 11,000 pounds of ice on top of the regular truck chassis. The truck actually functions and in the video two men end up driving it for 1.6 kilometers at about 20 km/h on December 12th, 2013.

Alexis Verschueren

Making brand experiences that stick!

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