Good news! Due to the inauguration of our new King & Queen, traditional forms of outdoor advertising are forbidden in the Dutch capital Amsterdam. "The…
Alexis VerschuerenMarch 13, 2013
Context can make advertising more relevant and in the case of outdoor advertising placement can really add a nice twist on what could be a…
Alexis VerschuerenJanuary 11, 2013
An "Iron Man" has the Art of ironing, classical Dutch paintings are re-created on a plain piece of white cloth. Obviously they chose Dutch paintings…
Alexis VerschuerenOctober 14, 2012
A special broadcast of the UEFA Champions League final match was organised in a pub in Milan. Two legends of Italian football, Billy Costacurta and…
Alexis VerschuerenOctober 14, 2012
This direct guerrilla marketing mailing is to raise awarness for The International Day of Peace (21 September 2012). This is an opportunity for everyone to inspire…
BobSeptember 6, 2012
Another example of guerrilla tactics used in traditional media: an impaled billboard. To differentiate True Blood from the various teen vampire shows they drove a…
Alexis VerschuerenAugust 15, 2012
Their is sex-vertising, ass-vertising, crop-vertising and many others, but this is one is pure gross-vertising. Oxy, an acne cream in Australia, has released a new…
Alexis VerschuerenJuly 31, 2012
Usain, not every man wants to be the fastest in the world!
Alexis VerschuerenJuly 30, 2012
An example of a traditional medium using guerrilla tactics. A Glow in the dark billboard.
Alexis VerschuerenJuly 29, 2012
