This direct guerrilla marketing mailing is to raise awarness for The International Day of Peace (21 September 2012). This is an opportunity for everyone to inspire and act upon saving lives. Peace One Day is a non-profit organization with the objective to raise awareness of The International Day of Peace and is asking everyone to take part in the largest movement of global reduction of violence and conflict. This candle is a response to their invitation. Get involved! Go to www.podcandle.org, make your own candle honouring the event and give it. Stop conflict in your life.“The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives.
Creative Director: Dan Mereanu
Additional credits: Irina Alexandrescu
Source: I Believe in ADV