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Inspiration

ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Alexis VerschuerenApril 10, 2024
ActivationAmbientExperientialInspirationNew Media GuerrillaOutdoorPR StuntStreet GuerrillaTechnology

Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Alexis VerschuerenSeptember 9, 2022
InspirationPR Stunt

Nike – Giannis Antetokounmpo: Mt. Olympus

Fate can start you at the bottom. Dreams can take you to the top. 2019 NBA MVP Giannis Antetokounmpo has gone from the streets of…
Alexis VerschuerenJuly 4, 2019
Direct MarketingInspiration

Aegean Airlines – Sunshine Discount

Greece is famous for a number of things, but most of all, it’s famous for being one of the sunniest countries in the world. Aegean…
Alexis VerschuerenJune 28, 2019
InspirationOnlinePR StuntYoutube

Hellmann’s – The Restaurant With No Food

Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients…
Alexis VerschuerenJune 24, 2019
Green GuerrillaInspiration

The Plastic Issue – #ReducePlasticUse

On World Ocean Day 2019, one month after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. A swimsuit inspired magazine cover…
Alexis VerschuerenJune 18, 2019
Inspiration

TAL – Life leaves its mark on us all

When you throw yourself head first into this Australian life, it’s hard to make it through unscathed. https://youtu.be/uduwEibzQC0
Alexis VerschuerenJune 13, 2019
ExperientialInspiration

Paddy Power – Eric Cantona kung-fu kicks Brexit

Watch football legend Eric Cantona as he teams up with Paddy Power to offer one lucky Brit and a guest an escape from Brexit on…
Alexis VerschuerenMarch 26, 2019
ActivationInspiration

Cancer@Work – The Unstoppable Résumé

Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System).…
Alexis VerschuerenMarch 25, 2019
ActivationExperientialInspiration

Lenovo – Rube Goldberg Experience

Lenovo wanted to share their values and vision at the MWC 2019. They did this by making an giant installation to display this to the…
Alexis VerschuerenMarch 18, 2019
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