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Hellmann’s – The Restaurant With No Food

Have you ever looked into a full fridge and thought “nothing to eat”? It’s a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann’s tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever’s left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann’s can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light.

Alexis Verschueren

Making brand experiences that stick!