Online

Ikea: Perceptive Banners

With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
Robin
February 7, 2017
Online

IKEA: Retail Therapy

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
Robin
January 13, 2017