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ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Raúl&RigelApril 10, 2024
ActivationGuerrilla StuntsOutdoorPR StuntStreet Guerrilla

Basic-Fit – Make fitness a basic

Fitness on the Go: Basic-Fit's Tram Stop Challenge Revolutionizes Exercise in Rotterdam Imagine turning your daily tram wait into a fitness opportunity! Basic-Fit, always at…
Raúl&RigelNovember 29, 2023
ActivationGuerrilla StuntsOutdoorPR Stunt

Samsung – Sleep Rave

During Amsterdam Dance Event, Amsterdam is a city of non-stop parties. This year Samsung orchestrated a one-of-a-kind event: the first-ever Sleep Rave. It invited young…
Raúl&RigelOctober 30, 2023
ExperientialOutdoorPR StuntTechnology

Skinny – Phone It In

Skinny Mobile is always looking for ways to save money and pass those savings onto customers. Instead of paying celebrities to feature in its ads,…
Raúl&RigelJune 27, 2023
OutdoorPR Stunt

British Airways – A British Original

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the…
Raúl&RigelJune 21, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddOutdoorPR Stunt

Dopper – Bigger Billboard Needed!

"You're gonna need a bigger billboard." On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem.…
Raúl&RigelJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR Stunt

Smyle – The Wash Away Billboard

Smyle, a seller of plastic-free tooth tablets (toothpaste), has teamed up with beach artist Tim Hoekstra for its latest campaign. Hoekstra wrote and drew an…
Raúl&RigelJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Raúl&RigelJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Raúl&RigelSeptember 9, 2022
ActivationAmbientExperientialInspirationNew Media GuerrillaOutdoorPR StuntStreet GuerrillaTechnology

Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Raúl&RigelSeptember 9, 2022
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