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ExperientialNew Media GuerrillaOnlinePR StuntTechnology

EA Sports/Apple – FIFA 23 X Ted Lasso

FIFA 23 by EA Sports is the most popular and best selling sports video game in the world, featuring over 700 REAL clubs from around…
Alexis VerschuerenJune 23, 2023
OutdoorPR Stunt

British Airways – A British Original

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the…
Alexis VerschuerenJune 21, 2023
ActivationAmbientExperientialGuerrilla StuntsPR StuntSocial Experiment

Heineken – The closer

In today's fast-paced, tech-driven world, it's easy to get caught up in the hustle and bustle of everyday life. We often find ourselves glued to…
Alexis VerschuerenJune 20, 2023
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Alexis VerschuerenJune 20, 2023
Guerrilla StuntsPR StuntTechnology

Vow -Mammoth Meatball

In collaboration with Wunderman Thompson, Vow has created the world's first meatball made out of the extinct Woolly Mammoth, serving as a powerful symbol for…
Alexis VerschuerenJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddOutdoorPR Stunt

Dopper – Bigger Billboard Needed!

"You're gonna need a bigger billboard." On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem.…
Alexis VerschuerenJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR Stunt

Smyle – The Wash Away Billboard

Smyle, a seller of plastic-free tooth tablets (toothpaste), has teamed up with beach artist Tim Hoekstra for its latest campaign. Hoekstra wrote and drew an…
Alexis VerschuerenJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Alexis VerschuerenJune 7, 2023
AmbientExperientialGreen GuerrillaPR Stunt

Lay’s – Crispy Puffer Jacket

Lay's made jackets from recycled chip bag foil. These stem from the two dropping flavors of the Iconic Restaurant Flavors campaign. The idea to make…
Alexis VerschuerenDecember 7, 2022
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Alexis VerschuerenSeptember 9, 2022
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