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Cheesecake Factory – Scented Balloons

By January 18, 2013 No Comments

On a chilly December morning in Philadelphia, The Cheesecake Factory sent out street teams dressed in all white carrying a giant colorful display of balloons. But these were no ordinary balloons. Once popped, these balloons reeked of different cheesecake flavors. The participants were asked to figure out the smell. Inside each balloon was a message from The Cheesecake Factory which “Try a slice on us” which could be redeemed for a complimentary slice of cheesecake.

Alexis Verschueren

Making brand experiences that stick!

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