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Coca-Cola | Personal Road

By August 6, 2013 No Comments

Coca-Cola transformed Israel’s main billboards into remote interactive billboards. Consumers were invited to enter their names (just once) via a special Coca-Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel’s app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

Coca-Cola Personal Road from Gefen Team on Vimeo.

Alexis Verschueren

Making brand experiences that stick!

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