Coca-Cola: The Gig Generator

By October 29, 2013 No Comments

Coca-Cola came up with an amazing, innovative idea yet again! They created the first live concert where the electricity used by the instruments and speakers is generated by the excitement of the audience. So no dancing and no enthusiasm literary meant no music! When the audience created enough battery, a vending machine gave away free Coca-Cola.


Alexis Verschueren

Making brand experiences that stick!

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