How do you get people closer to the paintings of Vincent van Gogh? Well, the Art Institute of Chicago came with a really good idea! They invited people to spend a night in the room of Vincent van Gogh. The room of Vincent van Gogh came on Airbnb and the effect was fantastic! The campaign reached the news, it really went viral on social media and the online tickets sales increased with 250 percent. In other words, much attention for the new exhibit in the Art Institution of Chicago!