Guerrilla StuntsNew Media Guerrilla

Guerrilla I Fireworks app

By January 2, 2013 No Comments

SSSS & Orchestra, an advertising agency founded in 2008, likes to be innovatory. Not only in the field of traditional advertising, but also in new media such as smartphone and internet. At the end of the year the idea came up to launch the traditional New Year’s fireworks in a safe way via a smartphone. This was further developed.To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This lits the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth.

Alexis Verschueren

Making brand experiences that stick!

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