Guerrilla StuntsStreet Guerrilla

Guerrilla Marketing | Do Not Disturbe

‘Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognizable.’ Bron: Ads Of The World

Alexis Verschueren

Making brand experiences that stick!

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