New Media Guerrilla

Heads and Hands: Movie Unlocker

By August 4, 2014 No Comments

App developer and the CEO of Russian design studio Heads and Hands Aleksandr Semenov has come up with a brilliant way to let you gain access to a free movie online just by tapping a beer bottle to your computer. Inspired by a campaign by beer brand Grolsch, where customers are able to watch movies online by entering promotional codes that are printed on the beer bottles, he uses Bluetooth beacon technology to make it even easier to “unlock” movies online. The beacon is located under the bottle cap—when the bottle is tapped against a computer, or any other Bluetooth-enabled device that you would like to watch the movie on, it transmits a signal and you can start watching the movie of your choice. Watch the video to find out more about this awesome new way to watch movies online:

Alexis Verschueren

Making brand experiences that stick!

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