W+K Amsterdam produced a new commercial for Heineken named “The Odyssey”. The idea behind this movie is that every man has an exceptional talent. Therefore, we see – seemingly – one man who climbs a vintage cruise ship through a rope and preforms twenty special “acts”. However, if you look closer, you’ll see that each time we’re looking at a different person.
In continuation of the campaign, W+K also made an online movie. In there, the PR lady explains that no trickery is used. See for yourself and take a look at the casting tapes that preceded the commercial.
