Heineken: The Odyssey

By February 5, 2014 No Comments

Heineken Odyssey_limbo in action

W+K Amsterdam produced a new commercial for Heineken named “The Odyssey”. The idea behind this movie is that every man has an exceptional talent. Therefore, we see – seemingly – one man who climbs a vintage cruise ship through a rope and preforms twenty special “acts”.  However, if you look closer, you’ll see that each time we’re looking at a different person.

In continuation of the campaign, W+K also made an online movie. In there, the PR lady explains that no trickery is used. See for yourself and take a look at the casting tapes that preceded the commercial.

Alexis Verschueren

Making brand experiences that stick!

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