Why think of new ideas when Don Draper (Mad Men) already did this in his fictional job, fifty fictional years ago? He pitched a brilliant ad campaign for Heinz in the television show Mad Men using the tagline: “Pass the Heinz”. Heinz decided that the time has come to use the ad campaign that Draper pitched: the perfect combination of a PR-stunt and some truly strong ads. The brand will use the ads almost exactly as how Don proposed them. Heinz didn’t have the original images used in the television show, so the brand had to recreate the pictures of the fries, steak and burger.