Take a look at this amazing billboard for The Kraken Black Spiced Rum, which demonstrates just how effective going 3D can be. For those unfamiliar with mythical sea creatures, a Kraken is basically a giant squid strong enough to take down entire ships. It doesn’t exist. (We think.) We don’t know a ton about this ad, but BuzzFeed says it’s located in Chicago. And that’s pretty much all there is to say. Just gaze at it.