Guerrilla StuntsOnline

KLM surprises graduates

In the Netherlands we have the tradition that when someone graduates, his or her backpack will be put on a flagpole outside the house. This way, everyone who passes the house will know that a newly graduated student lives there. KLM decided to make the graduation even more special and surprised freshly graduated people with two dream tickets to a destination of their choice.

Alexis Verschueren

Making brand experiences that stick!