Inspiration

McDonald’s ‘Unbranded’ New Ads

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McDonald’s has launched a series of print and outdoor ads across France that features little or no branding at all. Created by ad agency TBWA\Paris, the “Unbranded” campaign eschews text and logos, using only close-up photos of the food. Even without logos or text, the food is instantly recognizable as McDonald’s, displaying the strength of its brand.

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Alexis Verschueren

Making brand experiences that stick!

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