Inspiration

Nike: Short A Guy

Nike has teamed up with Wieden + Kennedy for an ad called ‘Short A Guy’ that focuses on one lucky teenager. While skateboarding by himself, he bumps into several sports stars who are all “short a guy” for their games. They then proceed to invite him to join them for their various summer pick-up games. The advertisement showcases a star-studded cast including the likes of Garrett Richards, Misty May-Treanor, Mike Trout, Mia Humm, Anthony Davis and Andrew Luck. Directed by Stacy Wall via Imperial Woodpecker, the ad ties in with Nike’s ongoing #TakeonTJ digital campaign that aims to promote their Gear Up hub on Nike.com.

Alexis Verschueren

Making brand experiences that stick!

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