Inspiration

Oreo: Mel’s Mini Mini Mart

To introduce Oreo Mini cookies, The Martin Agency came up with this adorable long-form spot. It tells the story (in rhyme, of course) of Mel’s Mini Mini Mart, a teeny tiny store that’s “by far the most mini mini of any mini before.” The store is widely ignored by passers-by due to its size and generally nondescript nature. But then one day, a family with good hair genes stops by for reasons unknown and discovers the “secret” of the Mini Mini Mart: It only sells Oreo Minis!

Alexis Verschueren

Making brand experiences that stick!

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