Last week a complete country was put on Airbnb, this week a rhino is the newest addition to Tinder. Using popular apps as new advertising platforms is hot.
He is 43 years old, two meters tall and his house is 9.000 square feet. The main character of this advertising-story is Sudan, the last male Northern White Rhino on Earth. Sudan lives in the Ol Pejeta Conservancy in Kenya. He is searching for love, and you can help him. Unfortunately, Sudan is not able to mate in a natural way. To help him find love and have kids, research into IVF is needed.
When you meet this “World’s most Eligible Bachelor” on Tinder, Sudan sends you a link to the campaign website were you can donate to the cause.