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Pepsi Max: The Unbelievable Bus Shelter

By March 25, 2014 No Comments

Pepsi Max has surprised commuters with their ‘unbelievable’ augmented reality installation at a bus shelter on New Oxford Street in London. The intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic augmented live stream of exaggerated events from the inside. From a giant robot crashing, through the road’s brickwork, to a passerby being abducted by flying saucers, the interactive experience creates unusual scenarios on the street, engaging the public for a publicity stunt.

Alexis Verschueren

Making brand experiences that stick!

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