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Renault: Drive the future

Renault took a VR-experience to a whole new level in it’s new campaign. Passengers on a flight got a VR-device through which they saw the future: they saw themselves getting off the plane, walk through the airport, get into the new Renault and have a rollercoaster-ish ride. When they actually got off the plane, exactly the same happened. They’d met the same people as they had seen in the VR-video and found the Renault.

Alexis Verschueren

Making brand experiences that stick!