"Break Free" tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his…
Alexis VerschuerenJanuary 6, 2017
Leo Messi has cemented his place as a phenomenon in football with a record fifth Ballon d’Or, the greatest acknowledgement of individual success in football.…
Alexis VerschuerenJanuary 18, 2016
Frank de Boer and his Ajax players were taken for a hilarious ride when kit manufacturers Adidas came in to run a few ‘ideas’ past…
Alexis VerschuerenJune 6, 2014
To celebrate 50 years of the iconic Stan Smith shoe named after the American tennis player, Adidas set up a pop-up store recently at the Old…
Alexis VerschuerenJanuary 30, 2014
Adidas harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in…
Alexis VerschuerenAugust 19, 2013
I found this cool video from Adidas featuring Derrick Rose, the star of the Chicago Bulls NBA team. In a "Drose Jump Store" the city…
Alexis VerschuerenAugust 1, 2013
How do we go about re-launching Climacools - pure running shoes - in France to 14-19-year olds, despite the fact that studies show that French…
Alexis VerschuerenSeptember 14, 2012
A series of fake fitting rooms were installed inside the Ajax Experience, Amsterdam. Inside one room, one of the walls was fake with a two-way…
Alexis VerschuerenJuly 21, 2012
