When the bartender taps a beer it sets the “BarBandits” game in motion. A game inspired by the slot machines, or one-armed bandits, you still…
Alexis VerschuerenJanuary 30, 2015
‘Catch a Million’ was a PR campaign that brought together cricket, New Zealand’s favorite summer pastime, and TUI, the nation’s favorite beer in a way…
Alexis VerschuerenJune 25, 2014
We all know the stories behind the theories of deaths from great world stars such as Elvis, Kurt Cobain and Marylin Monroe. But what's the…
Alexis VerschuerenMarch 28, 2014
This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a…
Alexis VerschuerenFebruary 17, 2014
With the Super Bowl coming up this Sunday we'll at least have to show you one more ad. So watch Budweiser’s commercial following the special…
Alexis VerschuerenJanuary 31, 2014
Almost every weekend New Zealand's binge drinking culture makes it to the headlines. Accordingly, Steinlager has launched a cleverly crafted TV campaign that employs humor to…
Alexis VerschuerenOctober 14, 2013
To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with…
Alexis VerschuerenAugust 9, 2013
Your itinerary’s fine, but Heineken believes a last minute change of plans is much more exciting. They found a few people at JFK Airport who’d…
Alexis VerschuerenJuly 26, 2013
Keen professionals have forgotten the true purpose of free time. They don’t have to share their free time on social media, they have to live…
Alexis VerschuerenJune 10, 2013
